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"...... sincere thanks for the outstanding media training Alfi Media offered on the first day of the joint training of British and French Diplomats. ..... the highlight of the event."
Hugo Shorter
Hugo Shorter, Head of Europe Directorate-External, Foreign & Commonwealth Office
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"..... completely bespoke to my needs, challenging and I've emerged full of confidence with the key learnings and techniques at my fingertips. Thoroughly recommended, and good fun."
Simon Johnson
Group Managing Director, HarperCollins
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"Alfi Media have been very flexible in accommodating different levels of experience and needs within large groups of athletes and under tight time pressure. They have risen to the challenge and delivered an excellent session every time."
Jessica Whitehorn
Senior Press Officer, UK Sport
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"Alfi Media's expert coaching gave me a huge amount of knowledge and confidence ahead of a major interview. I highly recommend them."
Chris Coleman
Football manager and former Wales captain
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"The Alfi team pulled together a really engaging set of seminars for us in Edinburgh and went to great lengths to secure a top flight panel and pack out the audience."
Sarah Martin
Marketing Executive, Channel 4
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"They really listen to what our staff wants to get out of their training sessions and then tailor it to each team's specific needs. Their approach is fresh, informative and inspirational."
Kasia Klajn
Turner Broadcasting
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"The end result was a hugely successful conference with delivery of leading edge content for the sector which is now being held up as an exemplar for others. Quite literally Alfi Media helped us break the mould."
Katherine Hathaway
Katherine Hathaway, Deputy Director, Enterprise Research Centre
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"Alfi Media have worked hard to help us with our audio and video skills online. It's people are professional, knowledgeable and experienced."
Jess McAree
Editorial Training Manager, Haymarket Media Group
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"Alfi Media's help was invaluable in preparing us for a round of difficult television and radio interviews concerning the Daily Telegraph's MPs' expenses investigation."
Robert Winnett
Deputy Political Editor, Telegraph Media Group
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"5 stars. A treat from start to finish." (Len Goodman's Dancing Years for BBC Radio 2)
Daily Mail
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".....a refreshing example of a sensitive subject tackled with charm and skill." (Black Men Can't Swim for BBC Radio 4)
Paul Donovan
Sunday Times Columnist
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"I have given thousands of speeches over the years and Alfi provided real guidance on how they could be more effective. Alfi Media was definitely value-added."
Ed Nusbaum
Global CEO, Grant Thornton
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"We have worked with Alfi Media on a number of occasions and have always valued their professionalism and unrivalled knowledge of the media industry and been impressed by their innovative and engaging training programmes, both for staff and young people alike."
Mark Lovell
Head of Youth Participation, Whizz-Kidz
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"This was the best course I've been on at the Open University. It was a perfectly judged balance of well targeted advice and practical experience. Superb!"
Dr Alex Barber
Faculty of Arts, Open University
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"Your expert knowledge of social media and fun and engaging style of delivery ensured a brilliant series of events and some fantastic feedback from our athletes."
Tim Scott
Project Manager, Asda in The Community
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"The process of turning a neat idea into a good audio experience is not straightforward and it should not be trivialised or faked. Alfi Media helped us to produce a 'message' and a story which we could be proud of."
Dr Simon Bell
The Open University
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"Alfi Media's training was precisely tailored and perfectly judged, helping our athletes handle media spotlight with poise and confidence."
Sir Clive Woodward
Olympic Performance Director, BOA
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"The athletes received an excellent training session,fully tailored to the London Paralympic Games experience. We are already planning to use Alfi Media again."
Tash Carpenter
Chief Press Officer, Paralympics GB
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Sports Media Training

In this age of 24 hour sports news, top level athletes, coaches and administrators cannot escape the glare of the media spotlight - nowadays we're as interested in sport off the field as on it.
With over 20 years of experience in sports journalism, Alfi Media specialises in sports media training. Our courses help you understand what the media is looking for and why; alert you to the potential pitfalls and show you the opportunities and benefits a positive media profile can bring to you, your sponsors and your sport.


• The Sports Media - how it works and what it wants from you
• The Spotlight - getting used to camera/lights/action!
• The Interview - feature or news, doorstep or press conference
• The Questions - friendly or hostile: how to prepare for them
• The Powerful Interviewee - style and delivery, the influence of body language.
• The PR Potential - how to enhance your profile and that of your sport
Alfi Media train top athletes across a range of sports - from football, cricket, netball, golf and rugby to numerous Olympic and Paralympic sports including cycling, hockey, badminton, skeleton and judo.


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