Training & Productions

  • Paul Donovan

    ".....a refreshing example of a sensitive subject tackled with charm and skill." (Black Men Can't Swim for BBC Radio 4)

    Paul Donovan
    Sunday Times Columnist

  • Jess McAree

    "Alfi Media have worked hard to help us with our audio and video skills online. It's people are professional, knowledgeable and experienced."

    Jess McAree
    Editorial Training Manager, Haymarket Media Group

  • Hugo Shorter

    "...... sincere thanks for the outstanding media training Alfi Media offered on the first day of the joint training of British and French Diplomats. ..... the highlight of the event."

    Hugo Shorter
    Hugo Shorter, Head of Europe Directorate-External, Foreign & Commonwealth Office

  • Ed Nusbaum

    "I have given thousands of speeches over the years and Alfi provided real guidance on how they could be more effective. Alfi Media was definitely value-added."

    Ed Nusbaum
    Global CEO, Grant Thornton

  • "Alfi Media's expert coaching gave me a huge amount of knowledge and confidence ahead of a major interview. I highly recommend them."

    Chris Coleman
    Football manager and former Wales captain

  • Jessica Whitehorn

    "Alfi Media have been very flexible in accommodating different levels of experience and needs within large groups of athletes and under tight time pressure. They have risen to the challenge and delivered an excellent session every time."

    Jessica Whitehorn
    Senior Press Officer, UK Sport

  • Mark Lovell

    "We have worked with Alfi Media on a number of occasions and have always valued their professionalism and unrivalled knowledge of the media industry and been impressed by their innovative and engaging training programmes, both for staff and young people alike."

    Mark Lovell
    Head of Youth Participation, Whizz-Kidz

  • Simon Johnson

    "..... completely bespoke to my needs, challenging and I've emerged full of confidence with the key learnings and techniques at my fingertips. Thoroughly recommended, and good fun."

    Simon Johnson
    Group Managing Director, HarperCollins

  • Robert Winnett

    "Alfi Media's help was invaluable in preparing us for a round of difficult television and radio interviews concerning the Daily Telegraph's MPs' expenses investigation."

    Robert Winnett
    Deputy Political Editor, Telegraph Media Group

  • Kasia Klajn

    "They really listen to what our staff wants to get out of their training sessions and then tailor it to each team's specific needs. Their approach is fresh, informative and inspirational."

    Kasia Klajn
    Turner Broadcasting

  • Dr Alex Barber

    "This was the best course I've been on at the Open University. It was a perfectly judged balance of well targeted advice and practical experience. Superb!"

    Dr Alex Barber
    Faculty of Arts, Open University

  • Tash Carpenter

    "The athletes received an excellent training session,fully tailored to the London Paralympic Games experience. We are already planning to use Alfi Media again."

    Tash Carpenter
    Chief Press Officer, Paralympics GB

  • Sir Clive Woodward

    "Alfi Media's training was precisely tailored and perfectly judged, helping our athletes handle media spotlight with poise and confidence."

    Sir Clive Woodward
    Olympic Performance Director, BOA

  • Tim Scott

    "Your expert knowledge of social media and fun and engaging style of delivery ensured a brilliant series of events and some fantastic feedback from our athletes."

    Tim Scott
    Project Manager, Asda in The Community

  • Katherine Hathaway

    "The end result was a hugely successful conference with delivery of leading edge content for the sector which is now being held up as an exemplar for others. Quite literally Alfi Media helped us break the mould."

    Katherine Hathaway
    Katherine Hathaway, Deputy Director, Enterprise Research Centre

  • Dr Simon Bell

    "The process of turning a neat idea into a good audio experience is not straightforward and it should not be trivialised or faked. Alfi Media helped us to produce a 'message' and a story which we could be proud of."

    Dr Simon Bell
    The Open University

  • Daily Mail

    "5 stars. A treat from start to finish." (Len Goodman's Dancing Years for BBC Radio 2)

    Daily Mail

  • Sarah Martin

    "The Alfi team pulled together a really engaging set of seminars for us in Edinburgh and went to great lengths to secure a top flight panel and pack out the audience."

    Sarah Martin
    Marketing Executive, Channel 4

About Alfi Media

Alfi Media is a training and production company established by directors Ali Rusted and Fiona Cotterill in 2007.


At Alfi, we pride ourselves in delivering highly interactive, fun but challenging courses in communication and the media. Since founding Alfi, we have trained people from around the world and across a range of industries in how to communicate more effectively.


As award winning producers, Alfi make exciting video and audio content for the likes of the BBC, Channel 4, the Open University and various media and publishing companies. We create podcasts, video and animations for industries including financial services, fintech, the building industry, the integrated technology and smart home industry and interior design.

Alison Rusted - Director

Alison - The Al of Alfi - is a communications and media expert with 20-cough years' experience in the media. She specialises in working one-to-one with top executives, shaping their presentations and their delivery and helping them shine on stage, on radio and tv and in corporate broadcast communications. Ali is also one of the UK's leading sports media trainers, working with athletes and administrators on their interview and presentation techniques.

Before Alfi Media, Ali was an editor at the BBC. She launched digital stations Radio 4 Extra and 5 Live Sports Extra, and commissioned television sports programming for BBC Choice/3. She led 5 Live's Sony Award-winning coverage of England's Rugby World Cup victory in Australia and worked on major sports and news events including General Elections, Royal weddings and funerals. Ali has worked with some of the biggest names in TV and radio including Clive Anderson, Michael Parkinson, Clare Balding, Len Goodman and John Inverdale.

About us

Fiona Cotterill - Director

Fiona, who is, therefore, the Fi in Alfi, founded Alfi Media after many years as a producer and manager at the BBC and in the independent sector. At Alfi she's found herself training people in an amazing mix of locations - from the back of speed boats to a shoot with chart topping pop stars (NB she is happy to train in your standard training or conference room!!). Equally at home in the arts, business, politics and sport, Fiona is an innovative trainer, responsible for creating many of Alfi's new courses.

Fiona has worked on numerous Alfi productions, including the highly commended Black Men Can't Swim for BBC Radio 4, Len Goodman's Dancing Years for Radio 2, live stand up for E4 and Open University projects on subjects as varied on football management, enduring love, fintech and philosophy. (see Productions).

Before Alfi Media Fiona ran the UK's biggest independent radio production company, Unique and was part of the management of BBC Radio 5 Live.

Contact us


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